Add full-colour heads-up display (like Lexus LC 500)

BMW = yes
Mercedes = yes

This is a feature only the driver will see. In the Lexus the heads-up display (HUD) projects a range of essential navigation, safety and performance info directly on to the windshield in front of the driver — it almost looks like a hologram on your bonnet.

Figure: It would be nice to see it in the Tesla.

Source: What it’s like to drive the $199K Lexus LC 500 from Black Panther for a week